🌼 Hi there!

I craft UX copy that adds delight. I dabbled in both graphic design & photography before marrying UX writing (it's a happily-ever-after!).

Currently I'm @CARS24. As their first B2B UX writer, I set the tone and conduct research across 5+ products.

I volunteer as a Global Shaper with the World Economic Forum. I help with community empowerment and city-wide policy research projects across Bengaluru.

I'm big on organising. To make my UX journey easier, I stacked all the learning materials in a mini UX library.

I read a lot too. I'm the person with never-ending book recommendations. Guess where my weekends go...

Talks, feats and more!

I secured AIR 5 for the National Institute of Fashion Technology entrance exam.
I launched Rare Beauty in India, leading content design for Sephora. 1M+ site impressions within 6 hours of launch.
I once published a report with the British Council on policy research. Read it here!
Last year, I built a library with equally proactive individuals to help underprivileged kids access quality books for free. We collaborated with WeWork and Third Wave to make it happen.
I mentor young designers as a subject matter expert at the National Institute of Fashion Technology. I introduced the discipline of content design to students and regularly teach both on campus and online.

Currently on my bookshelf

I am a voracious reader! See the rest of my bookshelf on Goodreads.

Page updated

Google Sites

Report abuse