Hi! I'm Pranshri

I am a graphic designer-turned-UX writer drafting copy that's clear, delightful, and human. I also design conversations for chatbots and build content systems.

Currently, I lead UX writing at CARS24.

Download Resumé

Conversation design for an AI chatbot

How I built an AI chatbot that cut support tickets by 85% through LLM prompt training & billingual UX writing.

See case study

UX writing for CARS24 B2B subscription paywall

How I strategized IA & UX copy for CARS24's subscription tiers, leading to 20% adoption in the first 30 days.

See case study

Designing voice & tone for a low-literacy user base

How I researched for and built content guidelines for a scalable content model for CARS24.

Career summary

Cars24 2025 - Present

I led UX writing across 3+ B2B products at CARS24, driving smoother onboarding, AI chatbots, and higher conversions. I also built content systems and voice guidelines to build consistency across the ecosystem.

Reliance Retail Ajio 2023 - 2025

I led content design for AJIO’s menswear experience, driving a 10% boost in impressions and high-impact brand campaigns reaching 100K+ users — while maintaining voice consistency across storefronts.

Arvind Group 2021 - 2023

I led content strategy and wireframing for premium brands like Arrow, U.S. Polo Assn., and Sephora India, launching Rare Beauty and driving 100K+ impressions. I also delivered high-performance content across web, SEO, GTM, and catalogue to boost discoverability and conversions.

Jaipur Rugs 2020 - 2021

I led global brand-building and content strategy across digital and campaign channels, scaling awareness in international markets (USA, EMEA) while managing a team of 4 graphic designers.

Need help with words?

Let's team up! Drop me a line at pranshrigupta.ald@gmail.com.

Download Resumé