Role: Copywriter, Content Designer

Tools: Figma, Google Docs, Semrush(Keyword research), Mail Chimp

Client: U.S. Polo Assn., Flying Machine, Sephora India.  

Arvind Group is the sole owner of Arrow, Flying Machine and is the official licensed partner of U.S. Polo Assn., Sephora, Calvin Klein and Tommy Hilfiger in India. 

As a content strategist at Arvind Fashions Limited, my role encompassed overseeing the go-to-market (GTM) strategies, CRM activities and copy requirements for the homepages of all the brands under my purview: Arrow, U.S. Polo Assn., Flying Machine and Sephora India.  

I also helped with webpage wire-framing and overall art direction and page design of these respective brand pages, all live under Arvind's in-house e-commerce platform, NNNOW. Since each of these brands has a distinctive audience and brand identities, I had a chance to experiment with different tones and brand voices depending on what brand I worked on at a time. 

I drafted push notifications for Sephora India per the sales inputs derived by analysing and brainstorming on consumer buying behaviours every week. 

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I was a part of the 30 member core team of content strategists, performance marketers, growth heads, data scientists, inventory and category heads among others that launched Rare Beauty in India. Above and below is some of the marketing content created for the iconic launch.